Don Dodge does a good job on explaining Groupon in one short article. Bottom line is that businesses should consider 75% discount (that they have to give) as customer acquisition cost that is worth it, if users come back for more.
Don Dodge does a good job on explaining Groupon in one short article. Bottom line is that businesses should consider 75% discount (that they have to give) as customer acquisition cost that is worth it, if users come back for more.
